Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

How to Become the Best Presenter   Today I was thinking about how to sell ideas effectively. A person can have the best idea in the world, but if that person cannot convince enough people, it doesn't matter. But what if they could be the best presenter of their ideas? One of the best presenters was Steve Jobs. What made him the best was he started with the BIG PICTURE rather than the details. When the iPhone came out, he started with the following: "Apple reinvents the phone." He could have started with: "We have developed the first smartphone by Apple that is easy to use, an iPod and a phone. The big pictures get us drawn in and interested to here more. People crave meaning before details. In every presentation Steve did, he was able to inform, educate and entertain us. He knew the problems he wanted to solve and the benefits of the solutions he provided. Most importantly he connected with his customers by explaining to them why they should care. One of the other great things he did was bring numbers to life