Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Are you starting to look into the opportunities available if you were to sell your agency? Are you unsure of how you can value your agency correctly and make it appealing to buyers? It can be super exciting when someone is interested in acquiring your agency… right up until the time that it gets super overwhelming. Here are the steps you need to take to make sure that when you sell your agency, it goes as smoothly as possible while also benefiting you and your employees the most. How to Sell Your Agency #1  Know what your agency is worth and the amount you need to have to walk away. Do you want to know the Agency Valuation Formula? These deals are done in a two-tier structure: cash amount and earn out. Come up with your cash amount figure, present it to the buyer and make sure you’re happy with the amount. Most earn outs are structured in a way that make them unachievable, so don’t get your heart set on earning it. #2  Resist the urge to celebrate. Celebrations and telling people too soon could seriously bite