Fm Evolution

Innovation in Sales for the Trades: Balancing Technology with Human Connection

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Sinopsis

SummaryIn the latest episode of Service Evolution, host Jim Robinson and his guests, Neil McQuiston and Skyler Coffey, unpack what’s changing and what’s working in the world of sales for the trades industry. One of the biggest takeaways from their conversation is that embracing new technology isn’t just a trend, it’s a necessity. Jim emphasizes how leveraging digital tools can streamline workflows, help businesses reach new customers, and set their service apart in a crowded market. From automated quoting systems to intuitive customer communication platforms, technology is empowering teams to spend less time on paperwork and more time delivering value.Neil adds another dimension to the discussion, stressing the importance of training and upskilling sales teams. He points out that, while technology can open doors, human relationships remain at the core of successful trades sales. Building trust and rapport with clients can't be replaced by software, but tools can enhance these efforts by making sales professio