Blissful Bites Podcast

Heather Blackmon is an endurance coach and marketing consultant with over 14 years of experience in the digital space. Her goal is to help everyday athletes reach their goals in running and triathlon, while giving them the energy and confidence to fully live life. She offers a 30 Day Marketing Academy to help endurance coaches learn the marketing strategies and tactics to grow their businesses – helping to impact the lives of even more athletes. CAN YOU EXPLAIN WHAT A LEAD MAGNET IS AND WHY YOU ABSOLUTELY NEED ONE? A lead magnet is basically something that you’re bartering for or giving to that person visiting your website in exchange for their email address. Now you can follow up with them in the future.  Technically, it’s something of value that someone else is going to want to get from you and those can take a million different shapes and forms. Most commonly it’s a PDF download that you are offering or a video series, something that is available for someone to get instantly online. It answers a basic need