Run To The Top Podcast | The Ultimate Guide To Running

Is Nike too big to fail? Matt Hart is a freelance journalist whose new book Win at all Costs investigates Nike’s Oregon Project, diving into its culture of cheating, lying, and misogyny. The book is a page-turning sports thriller reminiscent of a Shakespearean drama with one of the top coaches in the world felled by hubris. Coach Claire talks to Matt about the rise and fall of former coach Alberto Salazar, if he is indeed a villain through and through, the win-at-all-costs mindset of sports today, how young athletes are affected, the women at Nike, if Nike has some redeeming qualities as an organization, and if most people even care about any of this. It’s a fascinating discussion that is sure to appeal to true crime fans! Matt Hart’s writing covers sports science, human-powered adventure and exploration, performance-enhancing drugs, nutrition, and evolution. His work has appeared in The Atlantic, The New York Times, National Geographic Adventure, Outside, and Men’s Journal magazine, among others. His reporti