Accounting Influencers
CPA Career Insurance: Build Your Personal Brand
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:19:30
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Sinopsis
In Episode 6, the finale of this 6-part series, Rob Brown explains why your personal brand is your greatest asset in the age of AI and consolidation. Compliance is collapsing. Clients want advisors. Tech is an ally. But the only thing you fully control is your visibility, authority and influence.Rob shares stats from LinkedIn and Edelman, examples from firms, and 5 practical actions to start building your personal brand today.This series is not about firms. It is about you — your visibility, your relevance and your survival.*Key Takeaways*LinkedIn: visible professionals are 4x more likely to get opportunitiesEdelman: 63% trust individual experts more than companiesPresence, perspective, proof: the 3 Ps of personal brandPersonal brand is contribution, not bragging5 actions to build your personal brand todayEpisode 6 of 6: The Accountant’s Survival Guide*Killer Quotes*“Personal brand is your career insurance”“If you are invisible, you are vulnerable”“Presence, perspective, proof — that is the model”“People foll