Bulletproof Dental Practice

Text ‘bulletproof’ to 345345 to stay in the know about all things Bulletproof, and buy the book HERE!   Bulletproof Dental Practice Podcast Episode 86 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Guest: Vicki McManus Peterson, Co-Founder & CEO of Productive Dentist Academy   Watch full video of the interview by clicking here!   Key Takeaways: Dentists tend to get caught up in the sizzle of marketing, instead your plan should be predictable Suggestion is to budget 8% for marketing Average dentist spends less than 1% but sign up for every PPO out there If you’re at 0-1% make sure you have world-class customer service first, BEFORE turning on the marketing funnel, spend the money to get your team trained Marketing is EVERYTHING Once trained, shift those training dollars to marketing Track true ROI for your marketing dollars Track the relative value of your marketing PPC is the least expensive, most effective way to reach a broad audience Word of mouth and patient referrals is still the best marketin