Bulletproof Dental Practice

Does Branding Matter? with Trevor Maurer

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Sinopsis

Text ‘bulletproof’ to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit on October 12-13th 2018 in Atlanta!   Bulletproof Dental Practice Podcast Episode 78 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Guest: Trevor Maurer, President and CEO of Smile Source   Watch full video of the interview by clicking here!   Key Takeaways: Smile Source is not a DSO, it’s an affiliation of great dental practices. When presented with 4 logos,15% of consumers would choose services from “Dr. John Smith.” “Monarch Dental, Dr. John Smith” has a 22% preference. “Dr. John Smith, a Member of ABC Associates” has a 27% preference. “Smile Source, Dr. John Smith” has a 37% preference. Practice names do matter. Any affiliation above “Dr. John Smith” will carry significant weight. Fewer than 10% of current grads want to own a practice. That percentage goes up significantly after a few years practicing. When choosing a practice name, Trevor recommends having the dentist’s name in it somewhere as a