Bulletproof Dental Practice

Bulletproof Dental Practice Podcast Episode 49 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Guest: Dr. Christian Coachman, founder of Digital Smile Design (DSD) Watch the full video of the interview by clicking here! Key Takeaways: The world is moving at a very rapid pace, and it’s each of our responsibility to roll with the change and grow to meet the expanding demands of our patients. Millennials aren’t looking for great products, they’re looking for great experiences. Marketing in dentistry has changed. People now expect a story of what they’re going to experience. You can no longer rely solely on being the best at doing dentistry, you’ve got to be able to connect with patients and show them what’s in it for them. Being good and doing decent dentistry is an obligation, but is not the only thing you need to do to be successful. The human brain has evolved to listen to stories. Make your patient the hero and the guide. The first step in telling your story is to open the communication channels and connec