Bulletproof Dental Practice

Bulletproof Dental Practice Podcast Episode 27 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Guest: Fred Joyal / Founder of 1-800-DENTIST  Key Takeaways: Many dentists still struggle with basic ideas of effectively promoting and marketing their practices. Patients judge you by their experience, and 90% of the patient experience is non-clinical. Developing clinical skills is important, but success is determined by the office’s culture. Building better relationships with your team and patients will make you wildly successful. A good patient who you treat well will earn you five new patients. The best marketing strategy is to CARE. The new economy is centered around caring and convenience. Dentists obsessed with adding value for patients are those who are killing it. It’s not about you. Everything the patient experiences (sees, touches, tastes, hears and smells) affects case acceptance. Most of our decisions are not rational, they’re based on feeling. If you don’t trust the doctor it doesn’t matter how much