Bulletproof Dental Practice

Bulletproof Dental Practice Podcast Episode 4 Host: Dr. Peter Boulden Atlanta Dental Spa   Guest: Jeff Hopeck Killer Shark Marketing   Title: How to Get Conversions from Advertising with Jeff Hopeck Subtitle: Creating a System for Answering Calls To Track Missed Opportunities   Key Takeaways Advertising is important but must lead to conversions. Dentistry is an untapped industry when it comes to online advertising. There are tremendous opportunities for referrals in dentistry. Call trackers are great tools to help identify missed opportunities. The challenge: Listening to phone calls at the end of the day is not ideal for dentists who have a full practice during the day. A possible solution: Killer Shark has a proprietary software, Shark Talk, that listens to every call and categorizes them for your dental practice. Then sends missed opportunities to your email inbox. You can be missing opportunities by not recording and listening to every call even if you are doing well as a practice. People don’t call your