Paper Napkin Wisdom - Podcast And Blog For Entrepreneurs, Leaders And Difference-makers

When Simone Kelly first began helping families navigate the complexities of senior care, she didn’t just build a company—she built a movement. As the founder and CEO of Seniornicity, Simone’s mission is rooted in empathy, connection, and empowerment. Her company bridges the gap between older adults, families, and trusted care providers, making it easier for people to age well, together.  But the napkin she brought to Paper Napkin Wisdom goes deeper than business strategy—it’s about protecting your passion and preserving your peace.  “Build a business that you love, but not your hobby. Because when you need to shut your brain off to your work, you won’t have your hobby to turn to.”  Simone’s insight is simple, but it carries the kind of wisdom that only comes from lived experience. Entrepreneurs often start businesses around something they’re passionate about. But as Simone points out, when that passion becomes your full-time pursuit, it can consume everything—including the joy it once brought you.  She shares