Ash Said It® Daily

We sat down with Urthy Co-founder Jen for a brilliant conversation that explored the roots of the clean living brand, the philosophy behind its luxurious products, and Urthy's exciting future. This interview is a must-listen for anyone passionate about wellness, entrepreneurship, and clean, high-end skincare and home goods. Urthy: Born from Necessity, Rooted in Purpose Jen shared the deeply personal journey behind creating Urthy, explaining that the brand was truly "born out of necessity." * The Gap: Jen recognized a critical gap in the market: a lack of products that were genuinely clean (free from harmful chemicals) yet simultaneously delivered a luxurious, high-end experience. Urthy was created to fill this space, proving that clean living doesn't require sacrificing quality or indulgence. * The Name & Brand: The name "Urthy" itself is grounded and personal, reflecting the company's core philosophy of being rooted in natural goodness and intentional living. Products, Philosophy, and the Atlanta Blend B