Paper Napkin Wisdom - Podcast And Blog For Entrepreneurs, Leaders And Difference-makers

When you meet Jon Rosemberg, you immediately sense two things — depth and discipline. He’s a behavioral scientist, author, and executive coach who has spent years exploring how we, as humans, can move beyond mere survival into a state of thriving. His work combines neuroscience, psychology, and lived experience, and it’s reflected powerfully in his new book, A Guide to Thriving: The Science Behind Breaking Old Patterns, Reclaiming Your Agency, and Finding Meaning.  On his paper napkin, Jon wrote just seven words: “Survival is instinct, thriving is a choice.”  At first glance, it seems like a motivational quote — something you’d find on a coffee mug or a gym wall. But when you listen to Jon unpack it, it becomes clear that this idea cuts much deeper. It’s not about positive thinking or grinding harder; it’s about reclaiming agency. It’s about recognizing that while your biology may be wired to survive, your mindset and daily choices are what allow you to thrive.    From the Instinct to the Intention