Ash Said It® Daily

Lila Owens, the founder of Cupcakin' Bake Shop, joined The Ash Said It Show for an exclusive interview, detailing her journey from a home-based business to a successful bi-coastal brand. Expansion, Innovation, and Community * Bay Area to Buckhead: Lila discussed the strategic decision to choose Buckhead for her second Atlanta location, offering insights into how the burgeoning Atlanta dessert scene compares to the established California market. * The Art of Flavor: We explored Cupcakin's commitment to innovation, focusing on the creative process behind developing their beloved "Flavor of the Month" and the new Custom Cake Program. * Beyond Cupcakes: Lila highlighted how the brand has evolved past its name, utilizing offerings like custom cakes, cookies, and viral cupcake bouquets to serve broader community needs that traditional cupcakes alone couldn't meet. * Finding the Niche: She confirmed that Cupcakin' stands out in the competitive market due to its focus on sustainable ingredients and an inclusive menu