BizBuzzCharleston

The new buzz word in marketing is Content. Providing quality content has become a integral part of the success of many businesses. On this episode we delve into what content marketing means and how companies can use it to expand their reach both locally, nationally and beyond.   My guest, Brice Bay, through his company, EnVeritas Group, has been specializing in this area for over 15 years. He shares his insight into the importance of creating a focused content strategy built around a core metric.