BizBuzzCharleston

On this episode we explore how many small to medium sized businesses in the Charleston area and beyond are growing by hiring fractional marketing executive talent. There is no question that marketing in the digital age has created opportunities and challenges like never before. The need to apply data driven technologies is paramount to long term success. My guest, Barbara Fowler, a Chief Marketing Office  (CMO) for Chiefoutsiders.com explains in detail. Who are the typical users of fractional or part time executive talent? Startups with funding that need high level marketing strategic advice Businesses in the $10M-$200M revenue range Established family businesses who have grown stagnant Companies that need the expertise to train existing marketing staff