Not Now Cato

On todays's episode of 'Not Now, Cato' Adrian talks with the Head of Digital Engagement for Paddy Power, Paul Mallon.Paddy Power are one of the worlds best known betting companies. As famous for their brand as they are for their stunts at sporting events around the globe. Adrian and Paul discuss the brand evolution of Paddy Power, its social media and digital strategy, how far retail betting shops have come, audience engagement, the idea of 'risk based entertainment' and of course, the infamous mischief department at Paddy Power. Follow Paul on Twitter @paulmallon1