Not Now Cato

On this weeks 'Not Now, Cato', Adrian talks with Conor McAllister of The Grafton Barber. For over twenty years now, The Grafton Barber has been an institution in Dublin for everyone – from the man on the street to politicians to Colin Farrell. Over a two year period, Conor and his brother have built a little basement barbers to be the best known men's hairdresser brands in Ireland. They have multiple shops, franchises, their own product range and employ well over 200 people around the country. As they look to expand to more international territories, Conor tells Adrian where and how it all began, how they built the brand, the business, who they kept going and growing through a recession and the secrets of having loyal customer base.  Follow @graftonbarber