Not Now Cato

On this week's 'Not Now, Cato', I talk to the founder of Joe.ie, and head of Maximum Media, Niall McGarry. Niall is a global success story written in Ireland. An entrepreneur in every sense of the word, starting a business in Galway pretty much straight out of college, developing it and growing into a successful media company. Germinating from 2008, Niall saw a gap in the market for the under-served male demographic who wanted quality, immersive, engaging and tailored content.Launching Joe.ie in 2010 at the heights of the Irish recession, Niall took a brave calculated step in developing an online platform, turning into a business and looking forward in how to  harness social media and building a community.Niall goes into great detail on how he went about starting Joe, assembling a team, the financial pitfalls, implications and rewards along with the minutiae of entrepreneurship, start up culture and establishing an Irish brand that can go global and sustain itself.      You can f