Hard Facts

The time for modesty has long since passed and it's time to flaunt your expertise. Building a strong PR strategy is paramount to sales in that it introduces you to your audience as an... expert! That's how PR strategies differ from ad strategies; the objective of a PR campaign is to build an organic connection with your audience. How do we start building this connection? Lucky for you, there are 3 extremely simple tools you can utilize in your quest: 1- Establish Your Expertise Find websites that post content relating to your industry and see if they offer interviews or guest posting. You'll get in front of their audiences, as well as have a link to send your current audience of where they can see you published. A great tool for this is HARO, or Help A Reporter Out. Sites like HARO all you to connect with journalists covering topics in your industry. You can segment by general topic and receive leads directly to your inbox. You can find ALL SORTS of opportunites on HARO; from niche podcast to the New York Tim