Techweek Podcast

This week we bring you our favorite keynote speech from Techweek Detroit 2016. Shinola CMO, Bridget Russo, emphasizes the importance of shaping brand identity with the help of authentic storytelling. Bridget begins with her humble beginnings, growing up around factories and learning from her mother, a first-generation immigrant. She explains that Shinola's brand will always prioritize the community and consumer over traditional marketing tactics. Bridget encourages prospective business leaders to focus on mastering a skill before pursuing success on a higher plane. Listen, download, and subscribe to the Techweek Podcast on iTunes, Google Play, and SoundCloud. New episodes every #techtuesday!