Global Philanthropy Forum

No matter how innovative, public health interventions cannot achieve their intended impact withoutpublic awareness of the problem, wide access to solutions and the choice of millions of individuals to embrace new behavior. Wide access to evidence-based data is important in informing and shaping individual choices. This panel will showcase creative and effective behavior change communications strategies which use mobile messages, mass media campaigns, radio and television serial dramas, and storytelling across media platforms to provide people with the information they need to make smart decisions about their health.