Business Of Social

This WNBA season was historic…and the data proves it. STN teamed up with Zoomph to analyze 20,000+ posts from every WNBA team, tracking engagement, growth, and earned media value. David Brickley is joined by Zoomph's James Ho to reveal the biggest takeaways from the 2025 WNBA Social Rankings, including the teams, formats, and content types driving massive impact. This episode covers: • How the Fever delivered $55M+ in social value • Why the Wings saw a 5x spike in engagement • The NBA crossover content outperforming everything else • What Facebook is still getting right • Where brands and sponsors can actually stand out Download the full  WNBA 2025 Season Social Ranking Data: https://www.stndigital.com/wnba-social-media-rankings/