Liz On Biz With Liz Theresa

E385 – Barrie Cohen – Authentic PR Wins in an AI Era

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Sinopsis

Barrie Cohen is the Founder and CEO of Barrie Cohen Public Relations (BCPR), a boutique PR firm dedicated to transforming brands through personalized, strategic communication. With almost a decade of experience in public relations, Barrie has built a reputation for her hands-on, relationship-driven approach, ensuring that each client receives customized strategies designed to elevate their visibility and impact. Since launching BCPR in 2017, Barrie has worked with clients across a range of industries, including healthcare, nonprofit, finance, and more. She has helped brands secure high-profile media placements in top-tier publications, television segments, and digital platforms. Barrie’s expertise in media relations, brand positioning, and storytelling has positioned her clients as thought leaders, driving brand awareness, growth, and business success. In addition to her client work, Barrie is passionate about mentorship and education. She frequently speaks at universities and industry events in the US, Canad