Liz On Biz With Liz Theresa

E369 – Kari Poppleton – Mastering Marketing Metrics

Informações:

Sinopsis

Kari Poppleton is the CEO and founder of Kari Poppleton Consulting, specializing in digital marketing metrics, data and custom dashboards. She is a Certified Director of Operations and Certified Dashboard Designer, serving online business owners, course creators, coaches, e-commerce, and those with memberships and subscriptions, putting the numbers they need to make informed decisions at their fingertips via customized automated dashboards. [Useful Links] Website Facebook Instagram YouTube Show notes: |00:30| Why you should be tracking data to guide decision-making and not rely on memory or gut feeling. |04:20| The executive tools that everyone needs and Kari uses to analyze key business metrics. |07:11| How overviewing and mapping digital sales platforms helps course creators identify opportunities and missing elements in their strategies. |10:39| Is it sustainable to continue based on tangible success metrics? |15:35| Referrals and networking bring clients, allowing work with creative entrepreneurs to en