Liz On Biz With Liz Theresa

Jocelyn Walker is the founder of EventNiche, your go-to for effortless, all-inclusive tasting tours at wineries, breweries, cideries and distilleries in Western Mass. EventNiche has created a selection of all-inclusive tour packages for their clients. It’s more than a tour – it’s an experience!​ Useful links: Event Niche (Website) Show notes: Did research and planned a tasting tour – went to three wineries with six couples – such a fun day! I thought it was one and done but it was high demand. I expanded and added breweries, cideries, and distilleries Friends convinced me it was a business. What was your first step? How do you differentiate? What are your goals? “I believe in listening to your customers when they make suggestions because your customers have really good ideas.”