Liz On Biz With Liz Theresa

Show notes: Erik’s early love for writing ads as a kid His beginnings as a media buyer How data and the internet influenced his decisions and lead to digital marketing How playing multiple roles in marketing lead him to form his own business Understanding what people want to see when it comes to marketing The importance of always learning to provide the best experience  What an agency environment taught him and how this benefits business decisions “The customer is always right…But verify!” “Transparency = Time + Truth.” The expectations you set for your clients How to avoid dead-end emails “When you’re a marketer and you want to provide value – don’t be afraid to ask for an up-sell.” Useful links: AWeber.com (30 day free trials for email marketing) FREE Email Marketing Bundle (for anyone looking to improve their email marketing)