Liz On Biz With Liz Theresa

Samantha Stone, author of Unleash Possible: A Marketing Playbook that Drives Sales, is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She’s a fast-growth, B2B marketing junkie, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout her career she has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies including Netezza, SAP, Ascential Software and Powersoft. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises. Useful links: Unleash Possible: A Marketing Playbook that Drives Sales [Amazon] UnleashPossible.com @SamanthaStone on Twitter Samantha Stone on Linkedin Show notes: [2:22] – Growing up, Samantha was super shy. [4:30] – Samantha shares her experience as a temp in a tech company. [9:09] – Delegation! And the moment she learned to st