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Sinopsis

There's a moment in every entrepreneur's life when the universe stops whispering and starts shouting. A moment where the next level isn't waiting behind brilliance or luck or timing — it's sitting directly behind the one thing we don't want to do. For Noah Ellis, founder of Ofland and a hospitality leader who's spent his life building concepts, teams, and experiences, that moment became a clarity-inducing mantra so important that he didn't just write it down… he tattooed on his body: Do the thing. Noah's wisdom is the kind that doesn't land with theory — it lands with truth. It's lived. It's earned. It's carved out one uncomfortable step at a time. Over the past decade, he's discovered a pattern that every leader secretly recognizes: everything you want is on the other side of something you'd rather avoid. That avoidance isn't the same for all of us. For some, "the thing" is the grind — doing operations, building processes, cleaning up details no one applauds. For others, it's stepping into conversations, mak