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172: Tim Delaney on building one of ad-land’s most brilliant careers

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Sinopsis

This week we made our way through twenty rolls of ‘Word a Day’ toilet paper – not (entirely) because of tummy trouble, but in order to impress one of the world’s greatest wielders of words, copywriting legend Tim Delaney. An advertiser who made all of advertising try harder with their adverts, Tim is of course the founder of the famous Leagas Delaney agency as well as being one of the all-time great copywriters.  You’ll no doubt have spent much time gawping at and/or weeping over some of his most iconic work – including some extraordinary campaigns for Harrods, Adidas and Nationwide. He’s also the creative brain behind the unforgettable ‘Perfect Day’ film for the BBC – giving the world the briefest sniff of what a Bowie/Boyzone collaboration might have been. Wildly successful in both the building of an agency and the writing of copy, Tim is also one of advertising’s most compelling talkers of sense – with a philosophy built around strategic thinking, disciplined work and a healthy appreciation for the valu