African Tech Round-Up

Episode overview: April Long spent two years fighting reality. The co-founder and CEO of "Afro-Asia Cross-border payment infrastructure" startup Pyxis was so determined to serve Africa's small merchants - the "bottom of the pyramid" she'd read about in Harvard Business Review - that she nearly bankrupted her fintech ignoring the bulk traders actually driving Africa-China trade. In conversation with Andile Masuku, Long delivers uncomfortable truths about impact theatre versus impact reality. Her journey from receiving President Xi Jinping in Tanzania at 23 to finally accepting who actually moves goods between Africa and China at 35 offers a masterclass in entrepreneurial humility. Key insights: -On impact delusions: "I used to defend, I was like, 'No, no, no, no, no. It's that you don't get to this market.'" Long admits she lived in a bubble, desperately wanting to believe SMEs were ready for direct China trade. The truth? "90% of African trade is still happening in a more traditional way" - through the aggr