African Tech Round-Up

World-class Design: Guidione Machava on Why 'African Designer' Is a Limiting Label

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Sinopsis

Episode overview: Guidione Machava has a confession: he's tired of being called an "African designer." The Mozambican product designer, now based in France and fresh from stints at Shopify and Paris-based 23point5, reckons that geographic qualifiers automatically strip away a third of your professional value before you've even started. It's a provocative stance from someone who's built his career bridging African markets and global tech giants. Since launching- MozDevz - Mozambique's largest developer community - over a decade ago, Machava has been methodically executing what he calls his "Maria Sharapova strategy": a systematic approach to becoming world-class that he lifted from a Tim Ferriss podcast. The strategy worked. From building communities across six African countries to creating a business directory that attracted 300,000 SMEs, to founding Kabum Digital (Mozambique's leading tech publication), Machava has consistently punched above his weight class. His secret? "Piggybacking" on successful people