African Tech Round-Up
Tonjé Bakang of African Leadership Academy on Afrostream's demise and failing forward
- Autor: Podcast
- Narrador: Podcast
- Editor: Podcast
- Duración: 0:48:44
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Sinopsis
You might recall that in September 2017 the Cameroonian former Founder & CEO of Afrostream and current Chief Brand Officer of African Leadership Academy's Anzisha Prize, Tonjé Bakang, published a heavily-publicised Medium post in French announcing that his VOD streaming service was shutting down. Here is Tonjé's letter in English— translated by Audrey Lang: http://bit.ly/tonjéokayafrica. Our very own Andile Masuku even wrote a syndicated op-ed for Business Report South Africa (http://bit.ly/tonjeoped) celebrating Tonjé's decision to chronicle how and why his company failed. By founding Afrostream, Tonjé set out to capture the loyalty of an underserved customer segment that lay within the confines of a super-competitive streaming market. We’re talking a well-defended industry dominated by international rivals like Netflix, and by increasingly confident African startups like IROKO— the former reportedly spending something like €33 million on marketing alone in the first year they launched in France (Afrostream