African Tech Round-Up

As avid consumers of new media, it’s hard not to love the ad blocking features Apple has worked into iOS9, and the clever ad blocking apps that are selling like hotcakes on mobile app stores everywhere. But content publishers are claiming that ad blocking is tantamount to taking the bread out of their mouths, and warn that ultimately you and I will suffer as great content— traditionally funded through ad revenue, will no longer be viable to produce. Meanwhile, it doesn’t help that fake media traffic schemes— powered by bots, are eroding the confidence we all have in the internet’s ability to deliver an efficient and integrous way for advertisers to display ads to targeted audiences. In this week’s discussion, Tefo Mohapi and Andile Masuku weigh the pros and cons of ad blocking, and discuss how this might shape the future of advertising on the web. Publishers will no doubt need to tweak their business models if they are keep the lights on. It will be interesting to see whether these developments lead brands an