African Tech Round-Up

For many recently married couples, the diamond engagement ring is one of their biggest assets— albeit an emotional asset, symbolising love and lifelong commitment. In financial terms it isn’t an asset at all, considering the fact that it loses at least 50% of it’s retail value the moment you leave the jewellery store. Rough, isn’t it? And yet still we feel compelled to buy diamonds for our loved ones, and continue to fuel a global billion-dollar industry. One has to admire the ingenious marketing strategy drafted and executed by the N.W. Ayer ad agency in the early 1900s for their client, De Beers, which resulted in the world attaching value to a commodity that’s not nearly as rare (or as necessary) as we were led to believe. In this week’s African Tech Round-up, Tefo Mohapi and Andile Masuku discuss the the implications of low-cost smartphone penetration on the continent. The increase in internet use via mobile devices has undoubtedly delivered certain advantages. But when you consider how issues like the pr