The Dental Practice Heroes Podcast With Dr. Paul Etchison

Ever set a production goal that felt exciting, then realized the math didn’t support it? We walk through a clear, no-fluff framework that turns revenue wishes into achievable targets by anchoring everything to one number: dollar per clinical hour. From there, we test whether your current systems can carry that load—diagnosis habits, treatment acceptance, and patient volume—and show how small, targeted adjustments create outsized gains without adding chaos to your week.We start by reverse-engineering annual revenue into a realistic hourly target and explain why that figure becomes your true north for scheduling, staffing, and time off. Then we dig into the three levers of growth. First, diagnosis: how to set ethical, consistent criteria, present risk clearly, and avoid the trap of under-diagnosing teeth at obvious risk of catastrophic fracture. Second, case acceptance: practical scripts and front-desk tactics for surfacing objections, clarifying value, and making financing easy so more patients say yes to care