The Startup Chat With Steli And Hiten

In today’s episode, Steli and Hiten discuss some tips and tricks for competitive marketing you can use right away. In today’s market, no product is unique—therefore, it’s important to highlight how your product is superior and different from the rest. Knowing which alternative products are being used by your client can also help you specify the ways in which you compete. Tune-in to discover if you should consider setting up an “us versus them” page and why being on review sites helps you influence those potential prospects. Time Stamped Show Notes: 00:04 – Today’s Startup Chat is about doing marketing against your competition 00:50 – A SEO-optimized landing page with a spreadsheet or matrix that shows your tool’s strengths and/or adopting counter PR strategies are some examples of competitive marketing 02:00 – Since there are no unique products in this intensely competitive market, it is imperative to explain to the customer why your product is better 02:23 – Any alternative to your product is competi