The Startup Chat With Steli And Hiten

In today’s episode of the Startup Chat, Steli and Hiten discuss the current trend of applying personal growth hacks to business issues. As they’ll highlight, it’s critical to step back and analyze whether there are any fundamental issues with your business model before thinking about the applying any growth hacks. If you don’t, any growth hacks or other incremental solutions you try will only result in failure. Tune in to hear Steli and Hiten discuss when it’s appropriate to applying growth hacks. Time Stamped Show Notes: 00:42 – Details of the software company that sought out Steli for advice 00:42 – Looking for growth hacks to convert free trials to paid customers 01:32 – Cash-flow positive company that has built an open source software tool 02:02 – Looking to make a SAAS offering where people can enjoy a free trial 02:49 – Out of 40,000 unique website visitors, 2,000 create a free trial and less than 10 upgrade to a paid account 03:16 – Product costs just $15 per month 03:40 – Client was cons