Business Of Social

Recorded live at the SPORT BEACH Clubhouse content studio during Super Bowl week in San Francisco — a destination where sport, culture, and innovation collide — David Brickley sits down with Kati Fernandez, Chief Content Officer at TOGETHXR, for a candid and strategic conversation on content, community, and the meteoric rise of women's sports. Kati breaks down her career path — from the NFL to Hulu, ESPN, and now leading content at TOGETHXR — and why authenticity is her superpower. She shares how real relationships drive growth, how TOGETHXR built community-first momentum before the spotlight hit, and what brands and sponsors need to understand about showing up correctly in women's sports today. This episode covers: • Why authenticity beats "code‑switching" in content and leadership • How TOGETHXR scaled without traditional paid marketing • The modern economics of women's sports and fan growth • What brands get wrong when they try to "hijack" culture • Why storytelling and community matter more than follower