Business Of Social

NFL teams generated over $1.5B in social value last season. But most teams still are not capitalizing on the content that actually drives engagement, reach, and sponsorship revenue. In this episode, David Brickley sits down with Dan LaTorraca, Head of Marketing at Zoomph and former NFL and NHL team executive, to break down the biggest trends from the 2025 NFL Social Media Report. You'll learn: • Why YouTube Shorts generated the most social value in the NFL • Why Instagram still dominates total engagement • Why mic'd up moments consistently outperform highlight clips • Why teams are leaving sponsorship revenue on the table • How social data is now influencing team valuations and ownership investments If you work in sports, sponsorship, or digital media, this episode shows exactly where the next wave of social growth is coming from. Download the full 2025 NFL Social Media Report: https://zoomph.com/2025-nfl-social-media-performance-report-stn-digital-x-zoomph/