Podcasts De Jesus Hoyos

This video features a conversation between host Jesús Hoyos and Matt Johnson from Customer.io, focusing on the role of customer engagement platforms in modern business strategies.#podcastdecrm #tomandocafeconjesushoyos Chapters:Introduction and Coffee Culture: (0:10 - 6:05)Chapters:Introduction and Coffee Culture: (0:10 - 6:05)What is Customer.io: Matt Johnson explains the platform's role as an AI-powered customer engagement platform, its history, and its reach. (6:36 - 8:12)B2B vs B2C and Platform Capabilities: Discussion on how the platform adapts to both B2B and B2C business models using workspaces. (8:16 - 12:30)Customer Journeys and Lifecycle Marketing: Deep dive into how Customer.io supports non-linear customer journeys, including onboarding, upsell/cross-sell, and support. (12:32 - 18:04)Omni-channel Customer Lifecycle: Addressing the broader customer lifecycle beyond just marketing. (18:05 - 20:32)Data Strategy and Real-time Access: How the platform handles first-party data, integrations with dat