Conversations With A Genius- Fun Small Business Talk

073: Richard Boureston: Secrets to Copywriting Like a Pro

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Sinopsis

Today’s genius is Richard Boureston. Richard has been copywriting and marketing for nearly 10 years working for companies like Newsmax.  He currently helps companies find $5K, $10K and even $50k single transaction sales in their business. And is famous for his 115 Advertising Card Deck. In today's conversation we discuss: The 3 things you need to know to accurately communicate with anyone Why should you be willing to call your customers and ask them for feedback about your business Where do you and your company sit in the customers mind? Copywriting is salesmanship multiplied