Conversations With A Genius- Fun Small Business Talk

Today’s genius is Craig Simpson. Craig is an expert in the Direct Mail business and he specializes in generating prospects and customers through physical mail. He is Dan Kennedy’s “go-to-guy” for Dan and his clients when it comes to mailing lists and direct mail. Craig works with some of the world’s largest companies on direct mail including Indeed.com, LazydaysRV and Beachbody. Craig has sent out hundreds of millions of sales pieces, he currently sends out almost 300 mail campaigns per year and has sold well over $100-Million in products and services using direct mail.   In today's conversation we discuss: The do’s and don’ts of direct mail marketing Biggest marketing mistake revealed What is every door direct and why is it so powerful? Discover how to link what you’re selling to what your best customers are buying Find out where you can’t afford to be cheap