Pod Academy

These days many of us check out TripAdvisor if we are booking a hotel.  We want to see what people like us think of the service, the staff, the food, the pool....... It's a great idea for bed and breakfast, but is the TripAdvisor approach, where consumers are encouraged to give their unvarnished views, the right approach for Fertility Clinics, where life changing decisions are being made? The UK's Human Fertility and Embryology Authority (HFEA) has decided to give more prominence to patient views and an event, A Trip Advisor for Fertility Clinics - Would You Recommend It? was held at the Royal College of Obstetricians and Gynaecologists in London's Regent's Park last month (April 2015) organised by Progress Educational Trust and sponsored by the British Fertility Society, to look at how best to do so. The HFEA's plans are consistent with an emphasis on patient choice and patient empowerment in recent health policy. Since 2007, for example, the NHS Choices website has published patient feedback on NHS hospi