The Sheroic Podcast

Did you know that iJustine used a bullying incident to create her career?! She jumped on social media early and has continued evolving ever since! Cassey Ho and Lisa Bilyeu discuss how YouTube really can be an entrepreneurial journey and why you need to stay true to yourself along the way. iJustine dives deeper into why following your curiosity and using your authentic voice can build a powerhouse brand on social media!   TOPICS Justine coded her first website because a boy was mean to her [02:50] Turning negative energy into a positive outcome [05:26] Justine's favorite social platforms [06:21] The endless loop of social media [07:19] Comparing, authenticity, and careers on Instagram [09:11] Why Justine focuses on creating content she loves [13:20] Did Sheroic cause Cassey to lose followers? [14:45] Why authenticity is key on social media [16:15] How is Lisa growing her following? [18:02] Stepping out of your social shell [19:10] How Justine and Cassey handle negativity online [20:41] Criticism vs. construct