The Startup Chat With Steli And Hiten

In today’s episode, Steli and Hiten discuss the need to start a blog. Hiten is often asked if it’s wise to start a blog and how to begin the process. Blogging can generate an online presence for one’s products and services, but does that mean it will benefit every kind of business? Steli and Hiten address this question and more. Tune-in to find out if you’re cut out for creating a blog and the scenarios for which a blog may not be worth it for you. Time Stamped Show Notes: 00:26 – Today’s topic: the need to start a blog 01:18 – “You don’t need to have a blog” 01:25 – Hiten believes that everyone thinks they need to have a blog because everyone else is blogging 01:47 – People build their products’ online presence via a blog 02:07 – There is also potential Google search traffic they can get from their blog posts 02:56 – Steli started their blog in 2013 03:43 – If you can write one post a week to build your brand, then you can create a blog 04:10 – If you see the SEO opportunity from Google searc