The Startup Chat With Steli And Hiten

In today’s Startup Chat, we talk about account-based marketing and how this function has become increasingly relevant due to the availability of marketing automation tools. It is important to adopt a holistic view and market across the entire organization instead of marketing to individuals. Tune-in and find out how account-based marketing can provide your marketing and sales a framework which can help you sell faster. Time Stamped Show Notes: 00:03 – Today, we are going to talk about account-based marketing 00:45 – The term “account based marketing” is bringing to the surface what people have been doing forever 01:32 – Instead of marketing to individuals, you are marketing to businesses 02:33 – There are often redundancies within an organization as the same instructions are sent out to sales, marketing and product teams 03:04 – Bring a framework to what marketing and sales people have been doing for a long time 03:33 – Adopt a holistic approach which making a sale 03:52 – This holistic approach