Building A Law Firm

How to Brand YOU (personal branding for lawyers) I was asked the other day in my Building a Law Firm Facebook group (https://buildingalawfirm.com/fb) about creating a personal marketing plan for the year. At first I was like "what is this guy talking about?" And I actually asked him (or someone did). He said he was an associate attorney at his firm and was responsible for bringing in business. He wanted to create a plan that would create a situation where people would call him specifically when they had a problem (as opposed to calling the firm). That got me thinking about personal branding for lawyers and I thought it would be an interesting topic to run through (here's the punchline - you are doing the same stuff you'd be doing for your law firm, except it's you in the place of your firm). Nevertheless, this was a pretty cool thought exercise and forced me to modify out loud some of the things I've discussed in the past. Enjoy! Want some FREE help with your law firm. I've put together a page with AL