Informs Today: The Podcast Series

If you want to improve your bottom line, you'll find that determining a better price for your product is far less painful than trying to drive costs down. As some business people grow more sophisticated in their pricing and do more than just set prices by conjecture, one expert wonders why most businesses don't set prices scientifically. Dr. E. Andrew Boyd, who appears regularly on KUHF-FM's Engines of our Ingenuity and in the pages of Analytics, has worked with major airlines setting prices. Hear him explain the history of pricing and reservations in the airlines - including the unexpected roll of gumballs. What you'll learn will surprise you.